2016 - 2017 

Art Direction  -  Layout  -  Print Production 

Thought at Work is an annual design conference hosted at the Rochester Institute of Technology by students, for students. It takes place every October, and attracts over 300 attendees for a weekend of collaboration, education, and inspiration.

DB-TAW-02-Web

Team

Lead Coordinator

Erin Effinger

 

Art Direction

Dasha Buduchina

 

Graphic Assistance

Izzy Bulling

 

Photography

Emily Kordovich

 

Visual Direction Development

Dasha Buduchina, Izzy Bulling,

Emily Kordovich, Erica Stevevs, Kevin Geary


Design

Dasha Buduchina, Izzy Bulling

Lead Coordinator

Erin Effinger


Art Direction

Dasha Buduchina

 

Graphic Assistance

Izzy Bulling

 

Photography

Emily Kordovich

 

Visual Direction Development

Dasha Buduchina, Izzy Bulling,

Emily Kordovich, Erica Stevevs,

Kevin Geary

 

Design

Dasha Buduchina, Izzy Bulling

 

Lead Coordinator

Erin Effinger

 

Art Direction

Dasha Buduchina

 

Graphic Assistance

Izzy Bulling

 

Photography

Emily Kordovich

 

Visual Direction Development

Dasha Buduchina, Izzy Bulling,

Emily Kordovich, Erica Stevevs, Kevin Geary


Design

Dasha Buduchina, Izzy Bulling

Lead Coordinator

Erin Effinger

 

Art Direction

Dasha Buduchina

 

Graphic Assistance

Izzy Bulling

 

Photography

Emily Kordovich

 

Visual Direction Development

Dasha Buduchina, Izzy Bulling,

Emily Kordovich, Erica Stevevs, Kevin Geary


Design

Dasha Buduchina, Izzy Bulling

Wayfinding Lead

Erica Stevens


Interior Designer

Alexa Boyd

 

Web Lead

Jacob Frank


Social Media + Marketing Lead

Kevin Geary 

 

Title Sequence

Alec Burns, Kevin Geary, Emily Kordovich, Erin Effinger, and Caleb Payne, with assistance from Darrin Loelinger and Christine Van. Music by Riki Mistry. 

+ Others!

Wayfinding Lead

Erica Stevens


Interior Designer

Alexa Boyd

  

Web Lead

Jacob Frank


Social Media + Marketing Lead

Kevin Geary 

 

Title Sequence

Alec Burns, Kevin Geary, Emily Kordovich, Erin Effinger, and Caleb Payne, with assistance from Darrin Loelinger and Christine Van. Music by Riki Mistry. 

+ Others!

Wayfinding Lead

Erica Stevens

 

Interior Designer

Alexa Boyd

 

Web Lead

Jacob Frank


Social Media + Marketing Lead

Kevin Geary 

 

Title Sequence

Alec Burns, Kevin Geary, Emily Kordovich, Erin Effinger, and Caleb Payne, with assistance from Darrin Loelinger and Christine Van. Music by Riki Mistry. 

+ Others!

DB-TAW-Guidelines-Web
DB-TAWProcess_Web_01

Process

The 2017 conference's style direction was inspired by the process of abstraction and experimentation. The imagery was created using laser-cut materials, projection, and reflection. Through exploration, and many hours spent playing around the team established a variety of visuals intended to be used throughout the conference.

The visuals captured the collaborative and sometimes chaotic spirit of Thought At Work. They express the interdisciplinary efforts that are channeled into a final product.

The 2017 conference's style direction was inspired by the process of abstraction and experimentation. The imagery was created using laser-cut materials, projection, and reflection. Through exploration, and many hours spent playing around the team established a variety of visuals intended to be used throughout the conference.


The visuals captured the collaborative and sometimes chaotic spirit of Thought At Work. They express the interdisciplinary efforts that are channeled into a final product.

The 2017 conference's style direction was inspired by the process of abstraction and experimentation. The imagery was created using laser-cut materials, projection, and reflection. Through exploration, and many hours spent playing around the team established a variety of visuals intended to be used throughout the conference.


The visuals captured the collaborative and sometimes chaotic spirit of Thought At Work. They express the interdisciplinary efforts that are channeled into a final product.

The 2017 conference's style direction was inspired by the process of abstraction and experimentation. The imagery was created using laser-cut materials, projection, and reflection. Through exploration, and many hours spent playing around the team established a variety of visuals intended to be used throughout the conference.


The visuals captured the collaborative and sometimes chaotic spirit of Thought At Work. They express the interdisciplinary efforts that are channeled into a final product.

DB-TAW-09-Web
DB-TAW-03-Web
DB-TAW-08-Web
DB-TAW-05-Web
DB-TAW-06-Web

Final Imagery

TAW2017-01
DB-TAW-02
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DB-TAW-03
DB-TAWPosters-Web
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Title Sequence

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SELECT CLIENTS

 

Prime Video

New York Times

TUMI

Studio Libeskind

Kwik Learning

FoodCorps

Astra House

New Directions

Simon & Schuster 

SELECT CLIENTS

Amazon Originals

New York Times

TUMI

Studio Libeskind

Google

Kwik Learning

FoodCorps

New Directions Publishing