Fall 2017

Branding  -  Illustration

The Neighborhood of the Arts is a volunteer operated association located in Rochester, NY. They strive to make the neighborhood a better place to do business and for customers to visit.

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Re-design Objective

To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design. 

Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering  civic involvement. 

Current website: NOTA; NOTABA.

To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design. 

Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering  civic involvement. 

Current website: NOTA; NOTABA.

To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design. 

Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering  civic involvement. 

Current website: NOTA; NOTABA.

To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design. 

Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering  civic involvement. 

Current website: NOTA; NOTABA.

Audience

The assumed audience for this neighborhood are local individuals, visitors, and businesses, amongst any age group, interested in, or a part of, the services offered.

The assumed audience for this neighborhood are local individuals, visitors, and businesses, amongst any age group, interested in, or a part of, the services offered.

The assumed audience for this neighborhood are local individuals, visitors, and businesses, amongst any age group, interested in, or a part of, the services offered.

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Brand Guidelines

The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.

The feelings the design is intended to convey: welcoming, creative, diverse, informative.

The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.

The feelings the design is intended to convey: welcoming, creative, diverse, informative.

The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.

The feelings the design is intended to convey: welcoming, creative, diverse, informative.

The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.

The feelings the design is intended to convey: welcoming, creative, diverse, informative.

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Process

Process

Through research and ideation, the brand was brought to life. Brainstorming and writing things out in my sketchbook are crucial components to my design process.

Through research and ideation, the brand was brought to life. Brainstorming and writing things out in my sketchbook are crucial components to my design process.

Through research and ideation, the brand was brought to life. Brainstorming and writing things out in my sketchbook are crucial components to my design process.

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Products & Services

The primary source of information for the community can be found online: on the website, and social media accounts.

The primary source of information for the community can be found online: on the website, and social media accounts.

The primary source of information for the community can be found online: on the website, and social media accounts.

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Illustrations + Map

As an artful neighborhood, the illustrations are created with the intent of showcasing the atmosphere of the locations, and participating businesses.

NOTA is home to a lot of re-purposed buildings, so the color palette was chosen particularly to match the urban feeling.

As an artful neighborhood, the illustrations are created with the intent of showcasing the atmosphere of the locations, and participating businesses.

NOTA is home to a lot of re-purposed buildings, so the color palette was chosen particularly to match the urban feeling.

As an artful neighborhood, the illustrations are created with the intent of showcasing the atmosphere of the locations, and participating businesses.

NOTA is home to a lot of re-purposed buildings, so the color palette was chosen particularly to match the urban feeling.

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Advertising Campaign

Left - Poster:

The poster will be hung alongside the streets and near the businesses that are being reached out to, which can also be translated into smaller scale prints for postcards that will be distributed to businesses and can easily be passed out.

The primary intent of the posters is to serve as a source to gain information about the monthly meetings which occur in the Rochester community, as the audience gets captured by the artful abstract illustration as the primary graphic.

The visuals will be modified throughout time, to showcase and highlight a variety of local creatives.

The call to action is for oneself to attend one of the meetings advertised. However, it goes deeper than that; the meetings are always held at some sort of business that is a part of the Neighborhood. Businesses chosen are strong, established businesses in Rochester, that may either serve as inspiration or stimulation to the perspective businesses, as they would be provided the opportunity to be affiliated to strong establishments, and obtain loyalty status, through being part of a semi-exclusive organization.

 

Right - Magazine Ad:

Placing an advertisement in a known publication within the Rochester community aims to approach those that may browse publications, in their free time as part of staying up to date with what is happening in the community.

The magazine advertisements will read: “This could be you. You hear the door swing open but realize it’s not your but the neighboring business. We won’t only help keep it open, we’ll do it ourselves.”

The graphic on the advertisement shows an illustrative map of a part of the Neighborhood, showing the affiliated businesses near by, where this business would be.

Per research, as some businesses even relocate to be more of a part of the Neighborhood of the Arts, it is definitely appropriate to stimulate this type of option for consideration to a business, if they so desire.

The call to action is to be triggered by the visualization of the particular business in NOTA, and then follow up by visiting the website to gain more information.

Left - Poster:

The poster will be hung alongside the streets and near the businesses that are being reached out to, which can also be translated into smaller scale prints for postcards that will be distributed to businesses and can easily be passed out.

The primary intent of the posters is to serve as a source to gain information about the monthly meetings which occur in the Rochester community, as the audience gets captured by the artful abstract illustration as the primary graphic.

The visuals will be modified throughout time, to showcase and highlight a variety of local creatives.

The call to action is for oneself to attend one of the meetings advertised. However, it goes deeper than that; the meetings are always held at some sort of business that is a part of the Neighborhood. Businesses chosen are strong, established businesses in Rochester, that may either serve as inspiration or stimulation to the perspective businesses, as they would be provided the opportunity to be affiliated to strong establishments, and obtain loyalty status, through being part of a semi-exclusive organization.

Right - Magazine Ad:

Placing an advertisement in a known publication within the Rochester community aims to approach those that may browse publications, in their free time as part of staying up to date with what is happening in the community.

The magazine advertisements will read: “This could be you. You hear the door swing open but realize it’s not your but the neighboring business. We won’t only help keep it open, we’ll do it ourselves.”

The graphic on the advertisement shows an illustrative map of a part of the Neighborhood, showing the affiliated businesses near by, where this business would be.

Per research, as some businesses even relocate to be more of a part of the Neighborhood of the Arts, it is definitely appropriate to stimulate this type of option for consideration to a business, if they so desire.

The call to action is to be triggered by the visualization of the particular business in NOTA, and then follow up by visiting the website to gain more information.

Left - Poster:

The poster will be hung alongside the streets and near the businesses that are being reached out to, which can also be translated into smaller scale prints for postcards that will be distributed to businesses and can easily be passed out.

The primary intent of the posters is to serve as a source to gain information about the monthly meetings which occur in the Rochester community, as the audience gets captured by the artful abstract illustration as the primary graphic.

The visuals will be modified throughout time, to showcase and highlight a variety of local creatives.

The call to action is for oneself to attend one of the meetings advertised. However, it goes deeper than that; the meetings are always held at some sort of business that is a part of the Neighborhood. Businesses chosen are strong, established businesses in Rochester, that may either serve as inspiration or stimulation to the perspective businesses, as they would be provided the opportunity to be affiliated to strong establishments, and obtain loyalty status, through being part of a semi-exclusive organization.

Right - Magazine Ad:

Placing an advertisement in a known publication within the Rochester community aims to approach those that may browse publications, in their free time as part of staying up to date with what is happening in the community.

The magazine advertisements will read: “This could be you. You hear the door swing open but realize it’s not your but the neighboring business. We won’t only help keep it open, we’ll do it ourselves.”

The graphic on the advertisement shows an illustrative map of a part of the Neighborhood, showing the affiliated businesses near by, where this business would be.

Per research, as some businesses even relocate to be more of a part of the Neighborhood of the Arts, it is definitely appropriate to stimulate this type of option for consideration to a business, if they so desire.

The call to action is to be triggered by the visualization of the particular business in NOTA, and then follow up by visiting the website to gain more information.

NOTA_Window_Wayfinding

Window Sticker

Businesses will be provided stickers to place outside of their windows to help visitors distinguish and recognize that they are a part of the Neighborhood of the Arts.

Businesses will be provided stickers to place outside of their windows to help visitors distinguish and recognize that they are a part of the Neighborhood of the Arts.

Businesses will be provided stickers to place outside of their windows to help visitors distinguish and recognize that they are a part of the Neighborhood of the Arts.

Social Media

Social media will also showcase the artful, unique look of the neighborhood through purposefully selected photography, and illustrations. The posts vary from informational, such as news about upcoming events, or any new businesses that may have joined, to highlights of past events and achievements.

Social media will also showcase the artful, unique look of the neighborhood through purposefully selected photography, and illustrations. The posts vary from informational, such as news about upcoming events, or any new businesses that may have joined, to highlights of past events and achievements.

Social media will also showcase the artful, unique look of the neighborhood through purposefully selected photography, and illustrations. The posts vary from informational, such as news about upcoming events, or any new businesses that may have joined, to highlights of past events and achievements.

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