FALL 2017

PERSONAL

The Neighborhood of the Arts is a volunteer operated association located in Rochester, NY. They strive to make the neighborhood a better place to do business and for customers to visit.

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RE-DESIGN OBJECTIVE

To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design. 

Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering  civic involvement. 

Current website: NOTA; NOTABA.

To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design. 

Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering  civic involvement. 

Current website: NOTA; NOTABA.

To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design. 

Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering  civic involvement. 

Current website: NOTA; NOTABA.

To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design. 

Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering  civic involvement. 

Current website: NOTA; NOTABA.

AUDIENCE

The assumed audience for this neighborhood are local individuals, visitors, and businesses, amongst any age group, interested in, or a part of, the services offered.

The assumed audience for this neighborhood are local individuals, visitors, and businesses, amongst any age group, interested in, or a part of, the services offered.

The assumed audience for this neighborhood are local individuals, visitors, and businesses, amongst any age group, interested in, or a part of, the services offered.

DB-NOTA-Website-00b-Web

BRAND GUIDELINES

The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.

The feelings the design is intended to convey: welcoming, creative, diverse, informative.

The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.

The feelings the design is intended to convey: welcoming, creative, diverse, informative.

The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.

The feelings the design is intended to convey: welcoming, creative, diverse, informative.

The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.

The feelings the design is intended to convey: welcoming, creative, diverse, informative.

DB-NOTA-Website-00-Web

PRODUCTS & SERVICES

The primary source of information for the community can be found online: on the website, and social media accounts.

The primary source of information for the community can be found online: on the website, and social media accounts.

The primary source of information for the community can be found online: on the website, and social media accounts.

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ILLUSTRATIONS + MAP

As an artful neighborhood, the illustrations are created with the intent of showcasing the atmosphere of the locations, and participating businesses.

NOTA is home to a lot of re-purposed buildings, so the color palette was chosen particularly to match the urban feeling.

As an artful neighborhood, the illustrations are created with the intent of showcasing the atmosphere of the locations, and participating businesses.

NOTA is home to a lot of re-purposed buildings, so the color palette was chosen particularly to match the urban feeling.

As an artful neighborhood, the illustrations are created with the intent of showcasing the atmosphere of the locations, and participating businesses.

NOTA is home to a lot of re-purposed buildings, so the color palette was chosen particularly to match the urban feeling.

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NOTA_Window_Wayfinding

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