Left - Poster:
The poster will be hung alongside the streets and near the businesses that are being reached out to, which can also be translated into smaller scale prints for postcards that will be distributed to businesses and can easily be passed out.
The primary intent of the posters is to serve as a source to gain information about the monthly meetings which occur in the Rochester community, as the audience gets captured by the artful abstract illustration as the primary graphic.
The visuals will be modified throughout time, to showcase and highlight a variety of local creatives.
The call to action is for oneself to attend one of the meetings advertised. However, it goes deeper than that; the meetings are always held at some sort of business that is a part of the Neighborhood. Businesses chosen are strong, established businesses in Rochester, that may either serve as inspiration or stimulation to the perspective businesses, as they would be provided the opportunity to be affiliated to strong establishments, and obtain loyalty status, through being part of a semi-exclusive organization.
Right - Magazine Ad:
Placing an advertisement in a known publication within the Rochester community aims to approach those that may browse publications, in their free time as part of staying up to date with what is happening in the community.
The magazine advertisements will read: “This could be you. You hear the door swing open but realize it’s not your but the neighboring business. We won’t only help keep it open, we’ll do it ourselves.”
The graphic on the advertisement shows an illustrative map of a part of the Neighborhood, showing the affiliated businesses near by, where this business would be.
Per research, as some businesses even relocate to be more of a part of the Neighborhood of the Arts, it is definitely appropriate to stimulate this type of option for consideration to a business, if they so desire.
The call to action is to be triggered by the visualization of the particular business in NOTA, and then follow up by visiting the website to gain more information.
Left - Poster:
The poster will be hung alongside the streets and near the businesses that are being reached out to, which can also be translated into smaller scale prints for postcards that will be distributed to businesses and can easily be passed out.
The primary intent of the posters is to serve as a source to gain information about the monthly meetings which occur in the Rochester community, as the audience gets captured by the artful abstract illustration as the primary graphic.
The visuals will be modified throughout time, to showcase and highlight a variety of local creatives.
The call to action is for oneself to attend one of the meetings advertised. However, it goes deeper than that; the meetings are always held at some sort of business that is a part of the Neighborhood. Businesses chosen are strong, established businesses in Rochester, that may either serve as inspiration or stimulation to the perspective businesses, as they would be provided the opportunity to be affiliated to strong establishments, and obtain loyalty status, through being part of a semi-exclusive organization.
Right - Magazine Ad:
Placing an advertisement in a known publication within the Rochester community aims to approach those that may browse publications, in their free time as part of staying up to date with what is happening in the community.
The magazine advertisements will read: “This could be you. You hear the door swing open but realize it’s not your but the neighboring business. We won’t only help keep it open, we’ll do it ourselves.”
The graphic on the advertisement shows an illustrative map of a part of the Neighborhood, showing the affiliated businesses near by, where this business would be.
Per research, as some businesses even relocate to be more of a part of the Neighborhood of the Arts, it is definitely appropriate to stimulate this type of option for consideration to a business, if they so desire.
The call to action is to be triggered by the visualization of the particular business in NOTA, and then follow up by visiting the website to gain more information.
Left - Poster:
The poster will be hung alongside the streets and near the businesses that are being reached out to, which can also be translated into smaller scale prints for postcards that will be distributed to businesses and can easily be passed out.
The primary intent of the posters is to serve as a source to gain information about the monthly meetings which occur in the Rochester community, as the audience gets captured by the artful abstract illustration as the primary graphic.
The visuals will be modified throughout time, to showcase and highlight a variety of local creatives.
The call to action is for oneself to attend one of the meetings advertised. However, it goes deeper than that; the meetings are always held at some sort of business that is a part of the Neighborhood. Businesses chosen are strong, established businesses in Rochester, that may either serve as inspiration or stimulation to the perspective businesses, as they would be provided the opportunity to be affiliated to strong establishments, and obtain loyalty status, through being part of a semi-exclusive organization.
Right - Magazine Ad:
Placing an advertisement in a known publication within the Rochester community aims to approach those that may browse publications, in their free time as part of staying up to date with what is happening in the community.
The magazine advertisements will read: “This could be you. You hear the door swing open but realize it’s not your but the neighboring business. We won’t only help keep it open, we’ll do it ourselves.”
The graphic on the advertisement shows an illustrative map of a part of the Neighborhood, showing the affiliated businesses near by, where this business would be.
Per research, as some businesses even relocate to be more of a part of the Neighborhood of the Arts, it is definitely appropriate to stimulate this type of option for consideration to a business, if they so desire.
The call to action is to be triggered by the visualization of the particular business in NOTA, and then follow up by visiting the website to gain more information.
