Fall 2017 

Art Direction  -  Branding  -  Web 

Base strives to unite eco-friendly brands on an easy digital platform where users are able to obtain daily-use items, all in one convenient transaction. Products are hand selected according to their sustainable use of materials and production processes.

Art Direction  -  Branding  -  Web 

Base strives to unite eco-friendly brands on an easy digital platform where users are able to obtain daily-use items, all in one convenient transaction. Products are hand selected according to their sustainable use of materials and production processes.

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Brand Objective

Brand Objective

To provide a united marketplace of eco-friendly brands of daily-use items on an easy to use platform.

To provide a united marketplace of eco-friendly brands of daily-use items on an easy to use platform.

To provide a united marketplace of eco-friendly brands of daily-use items on an easy to use platform.

Mission Statement

To preempt habitual excuses for not purchasing daily-use items that decrease our daily carbon footprint; to inspire and motivate change.

To preempt habitual excuses for not purchasing daily-use items that decrease our daily carbon footprint; to inspire and motivate change.

To preempt habitual excuses for not purchasing daily-use items that decrease our daily carbon footprint; to inspire and motivate change.

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Brand Guidelines

The intent of the design is to assist the creation of an aesthetically fitting and informative platform. The idea of simplicity is driven by the design. Some organic forms and patterns are introduced through photography.

The feelings the design is intended to convey: sophisticated, mindful, simplified, eco-friendly.

The organic forms are representitive of the connection between humans and their environment. Resembling a bond through pebble-like forms, the branding coincides with the intent and nature of the marketplace. The aesthetic decision was driven by the desirable simplicity for the brand. Color palette is restricted to neutral / muted tones.

The intent of the design is to assist the creation of an aesthetically fitting and informative platform. The idea of simplicity is driven by the design. Some organic forms and patterns are introduced through photography.

The feelings the design is intended to convey: sophisticated, mindful, simplified, eco-friendly.

The organic forms are representitive of the connection between humans and their environment. Resembling a bond through pebble-like forms, the branding coincides with the intent and nature of the marketplace. The aesthetic decision was driven by the desirable simplicity for the brand. Color palette is restricted to neutral / muted tones.

The intent of the design is to assist the creation of an aesthetically fitting and informative platform. The idea of simplicity is driven by the design. Some organic forms and patterns are introduced through photography.

The feelings the design is intended to convey: sophisticated, mindful, simplified, eco-friendly.

The organic forms are representitive of the connection between humans and their environment. Resembling a bond through pebble-like forms, the branding coincides with the intent and nature of the marketplace. The aesthetic decision was driven by the desirable simplicity for the brand. Color palette is restricted to neutral / muted tones.

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Process

Through research and ideation, the brand was brought to life. Brainstorming and writing things out in my sketchbook are crucial components to my design process.

Photography: Meghan Marin

Through research and ideation, the brand was brought to life. Brainstorming and writing things out in my sketchbook are crucial components to my design process.

Photography: Meghan Marin

Through research and ideation, the brand was brought to life. Brainstorming and writing things out in my sketchbook are crucial components to my design process.

Photography: Meghan Marin

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Products & Services

Base is an online marketplace that sells daily-use items. Instead of having to scout each item individually on separate sites, this marketplace allows the user to minimize transactions.

Items available in this marketplace are particularly hand selected to guarantee minimization of carbon footprint in consumers’ daily routine. Harmful plastics are used minimally, if not entirely absent; additionally, there is a strong emphasis on compostable or completely reused and / or recycled materials.
 

Base is an online marketplace that sells daily-use items. Instead of having to scout each item individually on separate sites, this marketplace allows the user to minimize transactions.

Items available in this marketplace are particularly hand selected to guarantee minimization of carbon footprint in consumers’ daily routine. Harmful plastics are used minimally, if not entirely absent; additionally, there is a strong emphasis on compostable or completely reused and / or recycled materials.

Base is an online marketplace that sells daily-use items. Instead of having to scout each item individually on separate sites, this marketplace allows the user to minimize transactions.

Items available in this marketplace are particularly hand selected to guarantee minimization of carbon footprint in consumers’ daily routine. Harmful plastics are used minimally, if not entirely absent; additionally, there is a strong emphasis on compostable or completely reused and / or recycled materials.
 

Target Audience

The environmentally concerned consumer.

Individuals that are aware of their carbon footprint or those that are considering change but haven’t had the opportunities to gain knowledge or the proper resources for convenient shopping. These individuals tend to be adults under the age of 60, with a high income.

Green consumers are highly educated individuals that are particularly interested in appreciating the value of eco - friendly products and understand their intent and / or lack of harm to their family.

The environmentally concerned consumer.

Individuals that are aware of their carbon footprint or those that are considering change but haven’t had the opportunities to gain knowledge or the proper resources for convenient shopping. These individuals tend to be adults under the age of 60, with a high income.

Green consumers are highly educated individuals that are particularly interested in appreciating the value of eco - friendly products and understand their intent and / or lack of harm to their family.

The environmentally concerned consumer.

Individuals that are aware of their carbon footprint or those that are considering change but haven’t had the opportunities to gain knowledge or the proper resources for convenient shopping. These individuals tend to be adults under the age of 60, with a high income.

Green consumers are highly educated individuals that are particularly interested in appreciating the value of eco - friendly products and understand their intent and / or lack of harm to their family.

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Packaging

All orders will be delivered in sustainable packaging made of post - consumer recycled cardboard, printed on with soy - based inks.

All orders will be delivered in sustainable packaging made of post - consumer recycled cardboard, printed on with soy - based inks.

All orders will be delivered in sustainable packaging made of post - consumer recycled cardboard, printed on with soy - based inks.

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Advertising + Card

Found in highend publications, Base advertisements will blend in with the rest of the publication well, while serving the purpose to intrigue the reader to learn more about the mission, and business.

For promotional purposes, there will also be an occassional card. Each card serves numerous purposes: to receive 10% off; to share with a friend as a postcard, as seen fit, with a pre - paid postage. Additionally, the user is encouraged to recycle both the packaging and card, with reminders. 

Found in highend publications, Base advertisements will blend in with the rest of the publication well, while serving the purpose to intrigue the reader to learn more about the mission, and business.

For promotional purposes, there will also be an occassional card. Each card serves numerous purposes: to receive 10% off; to share with a friend as a postcard, as seen fit, with a pre - paid postage. Additionally, the user is encouraged to recycle both the packaging and card, with reminders. 

Found in highend publications, Base advertisements will blend in with the rest of the publication well, while serving the purpose to intrigue the reader to learn more about the mission, and business.

For promotional purposes, there will also be an occassional card. Each card serves numerous purposes: to receive 10% off; to share with a friend as a postcard, as seen fit, with a pre - paid postage. Additionally, the user is encouraged to recycle both the packaging and card, with reminders. 

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