Spring 2018

Art Direction  -  Branding  -  Web 

A.gain accepts unwanted textiles and takes care of the recycling for you. In return, you accumulate points that can be redeemed at any participating retail stores.

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Brand Objective

Americans throw away approximately 70 pounds of clothing per person / per year.

85% of the clothing and textiles thrown away end up in landfill, 95% of which can be reused or repurposed.

A.gain introduces a service intended to make textile recycling more approproachable, while saving our planet from even more unwanted waste.

Americans throw away approximately 70 pounds of clothing per person / per year.

85% of the clothing and textiles thrown away end up in landfill, 95% of which can be reused or repurposed.

A.gain introduces a service intended to make textile recycling more approproachable, while saving our planet from even more unwanted waste.

Americans throw away approximately 70 pounds of clothing per person / per year.

85% of the clothing and textiles thrown away end up in landfill, 95% of which can be reused or repurposed.

A.gain introduces a service intended to make textile recycling more approproachable, while saving our planet from even more unwanted waste.

Mission Statement

The health of our planet is important. Textile waste is a huge issue that could be solved by more conscious and informed decision-making in how unwanted material is discarded. In addition to reselling, donating or repurposing, recycling is a viable and eco-friendly alternative.

The health of our planet is important. Textile waste is a huge issue that could be solved by more conscious and informed decision-making in how unwanted material is discarded. In addition to reselling and donating, recycling or repurposing are viable and eco-friendly alternatives.

The health of our planet is important. Textile waste is a huge issue that could be solved by more conscious and informed decision-making in how unwanted material is discarded. In addition to reselling and donating, recycling or repurposing are viable and eco-friendly alternatives.

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Brand Guidelines

The intent of the design is to primarily serve as an informative and inspiring resource for those interested in learning more about or participating in the mission of textile recycling. 

The feelings the design is intended to convey: mindful, simplified, eco-friendly.

The logotype plays on the words 'again' and 'a gain'. The consumer is evidently gaining something from the experience as well as allowing the textiles to have purpose again. In a way the period between 'a' + 'gain' is symbolically the consumer, as they are the necessary component to make the positive changes.

The style of the photography is inspired by the participating brands, while representing textiles as glamorously damaged and/or lifeless.

The intent of the design is to primarily serve as an informative and inspiring resource for those interested in learning more about or participating in the mission of textile recycling. 


The feelings the design is intended to convey: mindful, simplified, eco-friendly.


The logotype plays on the words 'again' and 'a gain'. The consumer is evidently gaining something from the experience as well as allowing the textiles to have purpose again. In a way the period between 'a' + 'gain' is symbolically the consumer, as they are the necessary component to make the positive changes.


The style of the photography is inspired by the participating brands, while representing textiles as glamorously damaged and/or lifeless.

The intent of the design is to primarily serve as an informative and inspiring resource for those interested in learning more about or participating in the mission of textile recycling. 


The feelings the design is intended to convey: mindful, simplified, eco-friendly.


The logotype plays on the words 'again' and 'a gain'. The consumer is evidently gaining something from the experience as well as allowing the textiles to have purpose again. In a way the period between 'a' + 'gain' is symbolically the consumer, as they are the necessary component to make the positive changes.


The style of the photography is inspired by the participating brands, while representing textiles as glamorously damaged and/or lifeless.

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Process

Through research and ideation, the brand was brought to life. Brainstorming and writing things out in my sketchbook are crucial components to my design process.

Through research and ideation, the brand was brought to life. Brainstorming and writing things out in my sketchbook are crucial components to my design process.

Photography: Meghan Marin

Through research and ideation, the brand was brought to life. Brainstorming and writing things out in my sketchbook are crucial components to my design process.

Photography: Meghan Marin

Through research and ideation, the brand was brought to life. Brainstorming and writing things out in my sketchbook are crucial components to my design process.

Photography: Meghan Marin

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Products & Services

A.gain is a charitable coupon partnership program that allows consumers to donate any textiles / clothes at pop - up trucks or through a mailing service, for points that can be redeemed as coupons at participating sustainable stores.

A.gain is a charitable coupon partnership program that allows consumers to donate any textiles / clothes at pop - up trucks or through a mailing service, for points that can be redeemed as coupons at participating sustainable stores.

A.gain is a charitable coupon partnership program that allows consumers to donate any textiles / clothes at pop - up trucks or through a mailing service, for points that can be redeemed as coupons at participating sustainable stores.

A.gain is a charitable coupon partnership program that allows consumers to donate any textiles / clothes at pop - up trucks or through a mailing service, for points that can be redeemed as coupons at participating sustainable stores.

Target Audience

Primary: Consumers invested in a sustainable lifestyle. Green consumers are highly educated individuals that are particularly interested in appreciating the value of eco - friendly products and understand their intent and / or lack of harm to their family and planet.

Secondary: Brands committed to decreasing the size of their carbon footprint and an overall sustainable business model.

Primary: Consumers invested in a sustainable lifestyle. Green consumers are highly educated individuals that are particularly interested in appreciating the value of eco - friendly products and understand their intent and / or lack of harm to their family and planet.

Secondary: Brands committed to decreasing the size of their carbon footprint and an overall sustainable business model.

Primary: Consumers invested in a sustainable lifestyle. Green consumers are highly educated individuals that are particularly interested in appreciating the value of eco - friendly products and understand their intent and / or lack of harm to their family and planet.

Secondary: Brands committed to decreasing the size of their carbon footprint and an overall sustainable business model.

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Pop - up Truck

Textile donations are accepted at pop-up trucks, parked outside of malls or participating stores. Consumers can learn about specific locations on the website, on social media, or in other marketing deliverables.

If a location isn't available, the consumer can either mail-in their textiles or contact A.gain to request their location.

Textile donations are accepted at pop-up trucks, parked outside of malls or participating stores. Consumers can learn about specific locations on the website, on social media, or in other marketing deliverables.

If a location isn't available, the consumer can either mail-in their textiles or contact A.gain to request their location.

Textile donations are accepted at pop-up trucks, parked outside of malls or participating stores. Consumers can learn about specific locations on the website, on social media, or in other marketing deliverables.

If a location isn't available, the consumer can either mail-in their textiles or contact A.gain to request their location.

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Tag + Tote + Form

An optional tag is provided for brands to incorporate on items, suggesting that the next step after use should be textile recycling, which can be taken care of by A.gain.

A free tote is given out per customer during their first donation, and are available for purchase online. 

A form for in-person or mail-in donations, to keep track of points and textiles donated.

An optional tag is provided for brands to incorporate on items, suggesting that the next step after use should be textile recycling, which can be taken care of by A.gain.

A free tote is given out per customer during their first donation, and are available for purchase online.

A form for in-person or mail-in donations, to keep track of points and textiles donated.

An optional tag is provided for brands to incorporate on items, suggesting that the next step after use should be textile recycling, which can be taken care of by A.gain.

A free tote is given out per customer during their first donation, and are available for purchase online.

A form for in-person or mail-in donations, to keep track of points and textiles donated.

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