FALL 2017
PERSONAL
The Neighborhood of the Arts is a volunteer operated association located in Rochester, NY. They strive to make the neighborhood a better place to do business and for customers to visit.
RE-DESIGN OBJECTIVE
To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design.
Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering civic involvement.
Current website: NOTA; NOTABA.
To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design.
Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering civic involvement.
Current website: NOTA; NOTABA.
To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design.
Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering civic involvement.
Current website: NOTA; NOTABA.
To showcase the diverse art + creative community within Rochester, NY and surrounding areas through the use of cohesive, informative and aesthetically fitting design.
Additionally, to benefit the businesses of NOTA by providing a forum for sharing information, networking businesses, promoting activities and its members, and fostering civic involvement.
Current website: NOTA; NOTABA.
AUDIENCE
The assumed audience for this neighborhood are local individuals, visitors, and businesses, amongst any age group, interested in, or a part of, the services offered.
The assumed audience for this neighborhood are local individuals, visitors, and businesses, amongst any age group, interested in, or a part of, the services offered.
The assumed audience for this neighborhood are local individuals, visitors, and businesses, amongst any age group, interested in, or a part of, the services offered.
BRAND GUIDELINES
The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.
The feelings the design is intended to convey: welcoming, creative, diverse, informative.
The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.
The feelings the design is intended to convey: welcoming, creative, diverse, informative.
The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.
The feelings the design is intended to convey: welcoming, creative, diverse, informative.
The desirable benefit is to make the audience feel inspired, engaged, knowledgeable and intrigued. This is accomplished through illustrative and artful style direction, and muted color palette.
The feelings the design is intended to convey: welcoming, creative, diverse, informative.
PRODUCTS & SERVICES
The primary source of information for the community can be found online: on the website, and social media accounts.
The primary source of information for the community can be found online: on the website, and social media accounts.
The primary source of information for the community can be found online: on the website, and social media accounts.
ILLUSTRATIONS + MAP
As an artful neighborhood, the illustrations are created with the intent of showcasing the atmosphere of the locations, and participating businesses.
NOTA is home to a lot of re-purposed buildings, so the color palette was chosen particularly to match the urban feeling.
As an artful neighborhood, the illustrations are created with the intent of showcasing the atmosphere of the locations, and participating businesses.
NOTA is home to a lot of re-purposed buildings, so the color palette was chosen particularly to match the urban feeling.
As an artful neighborhood, the illustrations are created with the intent of showcasing the atmosphere of the locations, and participating businesses.
NOTA is home to a lot of re-purposed buildings, so the color palette was chosen particularly to match the urban feeling.
SELECT CLIENTS
Prime Video
New York Times
TUMI
Studio Libeskind
Kwik Learning
FoodCorps
Astra House
New Directions
Simon & Schuster
SELECT CLIENTS
Amazon Originals
New York Times
TUMI
Studio Libeskind
Kwik Learning
FoodCorps
New Directions Publishing